Our Case studies
Boss Revolution App
The BOSS Revolution App provides low cost international calls and international mobile top-ups. The app has over 4.5 million users across the across Europe and the USA.
BOSS Revolution was losing market share in the UK, they were witnessing a downward trend in customer acquisition. and an increase in customer churn.
BOSS Revolution wanted to urgently address the downward trend in customer acquisition.
The Brief
Increase brand awareness amongst the core audience and halt the downward trend in customer acquisition.
The Campaign
We conducted qualitative research and identified simple human truths which acted as purchase drivers. We redefined their value proposition and developed an integrated campaign which ran across TV, outdoor, print and digital media. Alongside we developed a model for online reputation management to reduce customer churn and increase customer LTV.
The Result
The response from the campaign was phenomenal. The campaign reversed the downward trend in customer acquisition and reduced the acquisition cost by 37%. churn reduced by 18% which led to an increase in customer LTV.
SBI UK
State Bank of India is one of the oldest Indian Banks in the UK. The bank, despite being perceived as a credible brand amongst British Indians, was struggling to increase its market share in retail banking. SBI wanted to change its brand perception from being seen as a bank for savings accounts and money transfers to a regular high street bank offering a complete banking solution.
The Brief
Increase the subscriber base of retail banking customers. Showcase the range of services offered by SBI in the UK.
The Campaign
We developed a campaign highlighting different reasons why people bank with SBI and showcasing the array of services offered by the bank.
The Result
The campaign was a big hit; it massively helped in educating the audience about the services the bank has to offer. The current account subscribers increased handsomely and the safe deposit lockers across all SBI London branches were sold out within a month of the launch of this campaign.
Natco Foods
Formed in 1961, Natco Foods is a deep-rooted name in quality products amongst South Asian households. With a 60-year-old history, it has the expertise in sourcing the best products in spices, nuts and lentils.
The Brief
Associate Natco with the joy and magic of cooking from scratch. Increase brand awareness among second-generation and recent migrants in the UK.
The Campaign
The idea ‘Home Chefs’ was inspired by a popular TV series ‘Master Chef’. We developed a campaign targeting the millennials; the objective was to encourage the younger generation to cook from scratch.
The Result
The communication was very well received by the audience, and the brand started gaining traction amongst the British Asian audiences. We witnessed a 23% increase in the annual subscriber numbers.
TATA Consumer
Products
As Tata embarks on a journey to serve the South Asian diaspora in the UK, we walk shoulder-to-shoulder with them to create campaigns targeting the right audiences
FOSTER s.P.A
Hi-End Italian Appliances Brand with future technology embedded for smooth kitchen operations
SAKKSHAM SILvER
Handcrafted 92.5 Pure Silver Jewellery with tradtional and intricate designs.
asci
ASCI the advertising regulator for India wanted to reach out to influencers for a seminar that lays down guidelines and regulations for influencers.
The digital posts, a stylised series of stylish illustrations directly connected with the audience and carried the message in an interesting way.
Diet Design
Customized Diet Plans tailor-made as per your food habits, activity levels, and body type along with Hi-End Technology solutions for weighloss and skin.
